Sunday, March 16, 2014

Artist - Gallery Co-operation

I've recently had a very good experience with an artist and her helper, which in this case, happened to be her husband. Having previously worked with both people, I had quite a lot of trust and respect for both, and therefore felt good about leaving the installation to them. Normally I would have been more comfortable doing the installation, or at least directing it, myself.

After the work was on the walls the artist was very active in promoting the opening event, even to the extend to providing the refreshment for the opening reception. The gallery provided the space and much of the publicity for the exhibition and opening, and staff to attend. The artist was on time - meaning that she was a little early for the reception. I have experienced some exhibiting artists who were not so involved.

There are always reasons why some interested art lovers can't attend a show opening. In this case the artist continued to reach out to friends and other interested parties to set up appointments so they could meet together at the gallery to view the work on display. In some instances, this also required the gallery to keep slightly longer hours, or meet on days when officially closed - but that is part of what both artist and gallery staff should expect, to provide viewing, and possibly sales opportunities.

All this may seem like no-brainer behavior, but it is not nearly so common as one might expect. I very much appreciate the extra effort put into the show by the artist, and feel that similar behavior would benefit every artist and gallery. I consider this team to be ideal in their work and their generosity. Thank you!

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